If I had to guess, you’re here because you were doing some searching on “how to become a luxury wedding photographer” or “how to book high-paying wedding clients” and friend, you landed in the right place!
In case we haven’t met yet, I’m Jordan! I’m a brand and Showit website designer who has been working with wedding pros for over 4 years 🤯 to help them level-up their business, raise their prices, and attract their dream clients. Are you ready to learn a little bit about the signs that you’re ready to shift into the luxury wedding market? Let’s dive in!
You’re incredibly passionate and compassionate. You always want to form meaningful and lasting relationships with your couples! You love meeting them for drinks or at a local café and getting to know them beyond what’s on the surface. Ultimately, you don’t feel like you can do your absolute best on their wedding day unless you know them + their story very well. It’s just a bonus that you want to stay connected for the years to come, long after you’ve fulfilled the contract!
You’re not quite luxury (after all, what even is “luxury” anyways?), but you’re definitely past the barn wedding stage. A lot of your former couples are referring their friends + family to you, which you so appreciate, but they aren’t your dream clients. You’re stuck in, what I call, the budget bride death spiral with no clue how to get out!
You’re starting to book out more, you’re even working with some dream clients, but you don’t have the income to show for it. You put so much time, energy, and (let’s be honest) money into caring for your clients, but the return just isn’t there. You’re not willing to sacrifice the experience you give your couples, so you just suck it up and continue going the extra mile for what feels like pennies.
Imposter syndrome is holding you back from showing up as an authority, raising your prices, and creating firm boundaries with your time. You’re worried that you’re not doing things “right” or that people will judge you. Here’s a little tough love, friend: Nobody cares about what you’re doing as much as you do. That may feel harsh, but I promise I’m saying it with love! You don’t juggle this gig with your 9-5 (or recently quit your 9-5 to pursue this) to be unhappy. And by the way, let’s stop calling it your “side gig” or “little business” because there is nothing small about what you’re doing!
You love your craft, but not necessarily the whole “running a business” thing. You want to show up as a CEO, but feel so overwhelmed at the thought of what that entails. After all, you didn’t sign up for all of this, you just wanted to help give people their best day ever, right?!
You’re overworking yourself and not making nearly enough to show for it. You can’t turn down new clients because you need the money, but then you end up working 3 weddings in one weekend and crying on Monday. Your ultimate goal is the exact opposite: work less, but make more. Guess what, friend? You don’t have to be sleazy, slimy or sales-y to make that happen either! You can grow while being slower.
You feel a bit of shame. You’re fearful of raising your prices, calling yourself luxury and coming off as exclusive, showing up with authority more, and creating firm boundaries in your business. I get it, I promise, I’ve been there, too! But the more you operate from a place of fear, the longer you’re going to be right here, stuck. Try to retrain your thought patterns so that you kick that fear to the curb (or at least gently nudge it out of your path) and show up for yourself! You are worth it!
…then you want to stay tuned! JAI is in the process of creating something that will help you 🙌🏻 here’s a peek at the specifics of what will be covered:
Shoot me a DM to get on my close friends list as I share BTS of this innovative offer! You don’t want to miss out!