Brand & Website Design Portfolio

Since 2018, J. Ashley Innovations has worked with 130+ small businesses to create a brand and website that tells their unique story, that has lead to raised rates, booked a higher caliber of clientele, and crushed goals in the process. It would be my honor to work together and cultivate newfound confidence in your business with a design you’re proud to stand behind.

It is my belief that your design should reflect you, whatever that design stye may be. Below you can find a curated collection of my work, in many styles, because every business is unique, and your design should show that.

Click the logos below to view more details about each project.

custom brand and website designs for wedding professionals

Wallflower Event Company

During Raechel and Madison's dream client discover, they shared that they wish to work with brides who understand that details matter, wants a wedding that shares their unique story, cares deeply about quality, and who don’t cut corners to save a penny here or there. We took this information to design a custom brand and Showit website that will speak directly to their dream brides!

”Investing in Jordan has made us so much more money. She encouraged us to charge what we’re worth and believe in the luxury business we are today. Our average invoice totals are higher, we have quality and consistent inquiries for bookings, and our clients are now the clients we dreamed of!”

kind words from raechel and madison:

Emily Veinberg Photography

Emily is a motherhood and wedding photographer serving clients in the Columbia, South Carolina area. We've worked together multiple times over the years to help Emily's visual identity grow as she does. Her new brand and Showit website encapsulate her photojournalistic approach as well as her goal to make potential clients feel at home when they're browsing. 

”Working with Jordan was a dream. She’s kind, listens, and has talent beyond imagination. I knew she would provide me with the branding I wanted but what I didn’t know was how she would go above and beyond my expectations. I would choose her again and again if I had to do it all over!”

kind words from emily:

Captured by Elle

Elle is a kick-ass wedding photo + video team based in Orlando, Florida. She's extra cool because she gets to work Disney Weddings, and y'all know Disney has my heart! Her goal is to provide diverse couples with a high-end, stress-free photography & videography experience, start to finish. Elle's work shines when her clients are able to be themselves in front of the camera, so we made sure to showcase that!

”Jordan took the time to truly infuse my personality into every design element. I couldn't have imagined something created by someone else could be so ME. Jordan gave me everything I could literally ever need! Launch went so smooth, and I got so many amazing messages.”

kind words from Elle:

Farmer's Photography

Melanie is a super cool and funny lifetime photographer based in  Chattanooga, TN. She loves sticking with her clients from their engagement all the way through their wedding, pregnancy, and while they grow their families, so we wanted to make it top priority that her brand and website speak to all those different stages of life. Melanie is quite literally a ray of sunshine, so I used nods to the run + rays throughout her design!

”I just finished my project with Jordan and I want to say that I feel so much more confident in my brand after having worked with her. She knows what she is doing and makes the whole process so simple! I'm already attracting inquires with so much more depth and literally reiterating my vision for business!”

kind words from melanie:

Haley Day Photography

Haley’s market research work uncovered that her ideal client is truly couples who value creativity, who want a unique experience, who want to learn about the craft and artistry behind photography, and who aren’t afraid to invest in quality vendors (that they’ll probably fall in love with) for their most special day. We took allllllll of that incredible information and wrapped it up in a bow to create the most intentional design!

”Working with Jordan surpassed every expectation I had for what working with a designer would entail! She understood that not only were my business goals to serve my clients, but also to grow my business to a place where I could restore balance into my personal life and have a new kind of financial freedom.”

kind words from haley:

ScreenDoor Diaries

SDD is an event planning, design, and execution company based in Charlotte, NC. The owner, Rachael, has perhaps the most unique vision for her business and industry that I've ever had the pleasure of working with. In getting to know her, I realized how important the comprehensive experience her clients have with the company is, so we integrated the word "experiential" and that became the basis for our designs.

”Working with JAI was the hands down best decision I made in 2023!! Not only did I gain a thoughtful and intentional brand and experience, but I gained a friend! She understood my vision. Saw my uniqueness. And executed our Brand story perfectly! The list could go on!! JAI is absolute gold, heart and soul!!!”

kind words from rachael:


Skin Loft

Caryn De La Torre is (in my humble opinion) the best esthetician in the Charlotte, NC area - she even has celebrities flying in from all over the country to see her! She takes great pride in the work she does, and in taking excellent care of her clients, so we worked together to up-level her brand and website to attract more luxury local clients. Now her visual identity matches the caliber of her work!

”Jordan doesn’t put her personal taste in the middle of brand work because she understands that a true brand is data-driven and designed uniquely for YOUR dream client. Every emotion, energy, and value of my brand is represented in the little intangible details. It truly makes me feel unstoppable and endlessly inspired”

kind words from caryn:

Forza Collective

Lindsay is an absolute powerhouse of a business owner who uses market research to change the paradigm of online business to truly be a client-centered thing. We took her crystal clear vision and turned it into a bold design that gets you excited and fired up, that brings her dream clients straight to her DMs so she could run a multi-million dollar company that allows her to work on other businesses and passion projects.

”Jordan doesn’t put her personal taste in the middle of brand work because she understands that a true brand is data-driven and designed uniquely for YOUR dream client. Every emotion, energy, and value of my brand is represented in the little intangible details. It truly makes me feel unstoppable and endlessly inspired”

kind words from lindsay:

Lasting Impact Wellness

Lasting Impact Wellness Group was founded by emergency physicians, Laura and Parker Hays, to help leaders of all types optimize their wellbeing, manage stress effectively, and live to their greatest potential. The company is both eastern and western medicine focused, so we took a semi-traditional approach to designing a health brand, but mixed it up with elements of holistic wellbeing. 

”Jordan has exceptional ability to turn an idea into a reality. We are very pleased with our branding and web design. Jordan’s vision was spot on for our company’s mission and message.”

kind words from laura + parker:

Maggie Schmidtke

Maggie is a home renovations consultant bridging the gap between home owners and contractors. She found a unique niche for those who didn't quite need an interior designer, but still had a vision for turning their "for now" home into their "forever home" with projects that were larger than they could take on themselves. Her brand is filled with her warmth and design elements that nod to renovations!

”I didn’t realize how important it was to have a hype person by your side until I met Jordan. She truly spent time getting to know me, and I don’t think anyone could better understand my aspirations and my work style than Jordan, all of which she reflected in my brand.”

kind words from maggie:

Caroline Bryant Co.

Caroline is a photographer turned online business manager + launch expert for creatives who are growing the education branch of their business. She has a passion for helping momtrepreneurs grow their creative business alongside their families. Caroline is truly the missing puzzle piece to your business, and her heart belongs in the lowcountry of South Carolina, so we incorporated these elements in her design! 

”Jordan will hands down be the best investment you will ever make in your business. She truly understood every piece of what I wanted her to see for our project. Not only am I so happy with my final brand design, I feel encouraged, empowered, and motivated as a creative business owner.”

kind words from caroline:

It's Nicole Villarreal

Nicole is a social media strategist for luxury wedding professionals based in California. She migrated from wedding planning to a social media manager, and is now launching her new company to merge the two fields. Since high-end weddings are big on aesthetics, it was important that her designs were equally as high-end as her clients are!

”My experience with Jordan was nothing short of exceptional; from the very first interaction, to the blend of creativity and genuine dedication to understanding my vision, everything was perfect! To anyone seeking top-notch branding services, I wholeheartedly recommend Jordan!”

kind words from nicole:

vip intensive design in a day projects

Paige Lo Photos

Paige is an editorial, nostalgic photographer in Chicago, Illinois. She has a huge focus on capturing feelings for her clients, not just beautiful images (although you get those with her, too). Our goal for our day together was a new brand that looks as stunning as her work, and edit a website template to match her new branding as well as the feelings that her photos evoke. 

”Working with JAI was the hands down best decision I made in 2023!! Not only did I gain a thoughtful and intentional brand and experience, but I gained a friend! She understood my vision. Saw my uniqueness. And executed our Brand story perfectly! The list could go on!! JAI is absolute gold, heart and soul!!!”

kind words from paige:

Aubrey & Olive Photography

Bayleigh is a family, lifestyle, and wedding photographer based in Greensboro, NC. Our biggest goal for her VIP Day was for her clients, no matter what stage of life, to know that they're beautiful and unique the way they are. So we did that by showcasing who Bayleigh is, with a brand that shows her personality while still feeling elevated and approachable! Then we customized a website template to showcase all of her new designs + her work.

”Jordan is SIMPLY AMAZING. I sing her praises all the time and think that she is the best at what she does. She made my photography business something that I am so proud to show off and made me feel so much more confident in my work. Working with her was one of the highlights of my business year!”

kind words from bayleigh:

Bliss Fit

Gabby is a personal trainer who works with busy women and moms to help change their outlook on health + fitness! After knowing her personally from the gym I go to, I challenged Gabby to think outside the box of what's standard in terms of design for the fitness industry, and a stunning, truly unique-to-her brand was born! I honestly can't get enough of this design!

”Jordan is so keen on understanding who you are and what you want your branding to represent. She delivered a vision that was beyond what I would have expected, and the response has been phenomenal. With my branding looking more polished, I have been able to attract more connections than before!”

kind words from gabby:

Wyeth Augustine Photography

Wyeth is a fine art wedding and portrait photographer based in Charlotte, North Carolina, and is possibly the nicest human I've ever met! Our biggest goal for our day together was to come up with a design that blended her super bubbly personality and the high-end nature of her work. We spend the first half of the day on her brand, then used the second half to customize a website template that would showcase her beautiful imagery!

”Jordan worked SO HARD during our VIP Day and truly completed more than I ever thought possible! She goes so above and beyond. Jordan understood EXACTLY what I was looking for and I ended up with a gorgeous, timeless brand that still feels champagne popping worthy!”

kind words from wyeth:

Megan Oliveri Artistry

Megan is a super talented, super funky bridal hair and makeup artist in the Charlotte, North Carolina area (so talented that I hired her for my own wedding!) Our biggest goal for her project was to bring more of her personality into her design, and give her custom icons, initials, etc. that she could use not only on her website, but on her social media posts, newsletters, and more. This brand definitely made it to my all-time favorites list!

”working with Jordan to revamp my vision for my brand was delightful. I felt like she took my personality and my brand personality and joined them perfectly. I couldn’t recommend this more to help bring your brand vision to life and gain the confidence you need to keep going!”

kind words from megan:

Lavender & Light Photography

Emily signed up for LBD and was able to learn about her dream clients and define goals for her business before our scheduled VIP Day, so when our day together came around, we were able to dive right into designing a beautiful and strategic brand for her photography business! We explored so many logo concepts that were unique to her, but all tied together seamlessly. She walked away with a full brand suite that will serve her for years to come!

”From the website, to social media, to the video chat I had with Jordan, it was obvious she knew what she was doing. The confidence she had in her work gave me the confidence in her to move forward. I would choose to work with her over and over again because the final product and friendship we have is beyond worth the investment.”

kind words from emily:

free download!

DIY Brand Audit for Luxury Wedding Pros

Struggling to keep your brand visuals consistent? It might be what’s making it harder to attract dream clients. 
Download the DIY Brand Audit for Luxury Wedding Pros. 

I’ll walk you through what a brand is, provide prompted questions on how to market to your dream clients, and show you exactly how to create your very own luxury brand guidelines!