News flash: if you want your business to have staying power, be recognizable/scalable, and to reach certain types of clients, then you need a brand, NOT just a logo, which is why you should probably hire a brand designer 😉
To give you a quick summary, a brand consists of a logo, but also alternate logo, submarks, a curated color palette, strategic font selection, and potentially custom graphics. You need all of these elements to convey your messaging and attract your dream clients. But, it’s not as simple as just creating these elements! They should be designed strategically to marry what your goals are, the service you provide, and what your dream clients want to see. So let’s dive in and find out if you’re ready hire a brand designer!
You can’t market yourself to your dream clients if you don’t know who they are, friend. Not only do you need to know who they are, but you need to know what they’re looking for (that’s why I include a market research course for my signature experience clients!) when they’re looking to book someone in your field. If you don’t know much about your ideal client yet, this is something that I cover in-depth in my process with you, so no worries!
Whether you’re looking to hire new team members, scale, or hit your next revenue goal, you starting to realize your Canva-made logo isn’t going to get you there! You need something that will convey to anyone who sees your team in the wild that you are professional and trustworthy! The last thing you want is for your team to have t-shirts or embroidered polos with your Canva logo! 🙈
Remember in point #1 how we talked about marrying what your ideal client wants with a bunch of good stuff about you + your business? This is where that comes back to play! Your brand should be designed with your mission, vision, and goals at the forefront, and tied into what your dream clients are looking for! If your goal is to be shooting 6-figure weddings in the next 5 years, then your brand should reflect that now, so you can start attracting the couples who are going to spend $100,000+ on a wedding! Hiring a brand designer ensures your brand is making that happen, not holding you back from those dreamy wedding inquiries.
Want to make the income of a professional *insert what you do*? Then you have to charge for that! But if you’re charging high prices with a DIYed logo and 7 different fonts on your invoice, nobody is going to pay you. This is all about business alignment! In order to make what you need to, you have to look like you are worth it (because trust me, friend, you are worth it 😉)
You might be noticing a theme here…we have to deep dive to get anywhere! You want to serve your people so dang well, but, friend, you can’t do that until you get in the thick of it. My process is centered around giving you the most serene experience of pouring back into your business, champagne glass in hand, while setting you up for success long-term.
What do you think, is it time to hire a brand designer? Click here if you’re ready to be pampered!