Buckle up, because this design is about to blow your mind 💣 👀

During 2022 I had the pleasure of working with my incredible friend, Lindsay Sacco, to bring her visual identity up to snuff with her PHENOMENAL work in her business.

This design was the furthest out of my comfort zone that I’ve ever created, but GOSH I LOVE IT. When we began our project, Lindsay had a few distinct goals that I was going to be responsible for bringing to life visually in her new brand and website design:

1. To change the paradigm of online business to truly be a client-centered thing. I want everyone to feel confident that they can make a lot of money by building a business that has the client at the center of it.
2. To help thousands of women build self-sustaining businesses that help them make life-changing money
3. To make market research the norm, not the exception
4. To run a multi-million dollar company that allows me to work on other businesses and passion projects.

Talk about a freaking powerhouse of a woman!!! Literal goals, amirite? Lindsay made it very clear how she wanted her clients to feel –

“I want them to feel like a mother flipping CEO. I want them to feel empowered. I want them to feel CONFIDENT. I want them to feel FIRED UP, PASSIONATE, and ON TOP OF THE WORLD. I want them to feel like they are THAT B*TCH. Main Character Energy. Unstoppable. I want them to feel so deeply connected to their clients and their work that they feel like their business is a well of prosperity & life-changing work.”

So we took this crystal clear vision and mission and turned it into a bold design that gets you excited and fired up! That brings her dream clients straight to her DMs and gave her even more confidence to show up and stand the heck out. Her color palette truly brings to life those feelings of having a cheerleader/work bestie in your corner, knowing you’re being taken care of while getting the tough love, as well as providing a luxurious, bespoke experience. Her fonts are bold + playful so you know how silly and fun she is, while also still looking high-end, elevated and sexy.

Here’s what Lindsay had to say about working together:

How did you feel about your visual identity before we started working together?

My brand and website did the job – it worked for me, but it didn’t feel aligned anymore with my new vision. My business was growing, becoming more luxury, and starting to serve new clients, so I needed a visual identity that was going to reflect all of that! When I looked at my site before, it just kind of made me frustrated…and that isn’t the way I wanted to feel.

How do you feel about your brand now that our project is complete?

I feel like my brand is so much bigger than me now – someone asked me if it feels more “me” and it doesn’t – it feel WAY BIGGER than me. It feels like a brand I can grow into that pushes me and my business to show up in more innovative and bold ways. The brand truly makes me feel unstoppable and endlessly inspired.

How would you describe your experience working with me?

The process was highly collaborative, intensive, and the sky truly felt like the limit. Anytime I had a new or exciting idea, Jordan was instantly game to work her magic and create a feature or a look that felt so custom and never seen before. It was day after day after day being thrilled and excited about what new pieces of my brand I’d get to drool over. I’m still in awe at how quickly Jordan can turn around such high-quality work.

What do you love most about your new branding and website?

Literally how can I choose? My fonts, my logos, my submarks, my cool interactive experience we designed together, the small personality-packed touches on my website… they all make me endlessly happy. I guess if i had to choose one thing that I love about it ALL is how bold, energized, and innovative it all feels. Every emotion, energy, and value of my brand is represented in the little intangible details. THAT’S the magic in all of this.

What would you say to a friend who was on the fence about investing in my design experience?

If you want a brand that is tailor-made to attract your dream client and say everything about your brand that it needs to in order to establish yourself as a mega-authority, Jordan is your woman. Her past work is absolutely stunning, but I was curious how her more romantic, wedding industry work would translate to my more bold & brazen style and one thing I learned about Jordan is that she doesn’t put her personal taste in the middle of brand work because she understands that a true brand is data-driven and designed uniquely for YOUR dream client. All of that just means that she can create whatever your brand needs to show up in the most epic way possible. Make sure you work with a designer who gets that brand design isn’t just pretty fonts and cool colors – it’s STRATEGY. And Jordan is one of the few designers I’ve met who puts this at the CENTER of what she does.

Anything else you’d like to share?

My new website & branding makes me feel a million times more confident to conquer my sky-high goals. I thought I loved my business before – now I’m obsessed. I can’t wait to show up with more authority, energy, and boldness and I grow my business. High-powered CEOs and dream clients who have gotten sneak peeks and glimpses of the new branding have nothing but amazing things to say and are so beyond impressed. To me, that’s the biggest win. Yes, I walked away with incredibly professional looking visuals and web experience, but more than that, I am walking away with a whole new outlook on my business, more confidence, and a much clearer vision for the future of my brand. This feeling is worth the investment alone!

Want to see the whole website? Click here!