You want to build your business into a ✨ luxury brand ✨ (and start making 6 figures) but you don’t know how to start. Well, friend, I’m here to help you!
When you think of a luxury brand, you think of a high-touch, white-glove, beautiful experience that people are willing to pay quite a bit for. You’re probably thinking of Louis Vuitton, Gucci, Hermes, or some other brands on that level. But these businesses didn’t just decide they were going to bust into the luxury market and make it there (pro tip: you shouldn’t either 😉).
What sets apart a luxury brand from a typical brand is the tailored, high-end experience they give their clients. Your work isn’t one-size-fits-all and you’re not in the business of making your clients feel like just another number. You want to create meaningful, high-touch, human connections with your clients. That’s why having a deep understanding of what makes them tick, what truly keeps them up at night, and what their dream experience looks like is crucial in crafting that luxury experience to feel so bespoke & tailored to them that it’s a no-brainer HECK YES from the moment they lay eyes on your website. That kind of information only comes from market research – and if you haven’t done it yet in your business, I’ve got you covered.
When we work together, the better understanding you have of your dream client (or ICA), the more tailored I can design your branding and website. Think of it this way: your brand needs to have a clear point of view and speak your client’s language – if you’re guessing what that language is, a whole lot can get lost in translation! However if you have a DEEP understanding of your dream client, I can more thoughtfully create your color palette, intentionally hand-select your fonts, and strategically design a brand and website that speak directly to that person. This leads to shorter project times because I can fly through the stages of your project faster when I know exactly what to create and who it’s geared towards! So you get your new brand and website live even sooner, and who doesn’t want that?
Not sure what market research even is? It’s the process of gathering data directly from your dream clients so you can use fact (instead of assumptions and guesswork) to build a brand that your clients feel at home in. But the fun doesn’t stop there – a luxury brand is more than the visual experience your clients get when they land on your page. It’s in the feel of your onboarding process, the extra details in your offers, the white-glove service in how you work with your clients. Market research helps you craft each of those aspects of your business with your client in mind so that you’ve got the exact roadmap to your client’s dream experience. Can someone say “5 star review + endless referrals?!”
To ensure my clients get all the elements of a luxury brand that they need, I’ve partnered with Lindsay Sacco, Marketing Coach & Consultant and CEO of Forza Collective. With a Master’s degree in business and over 5 years of professional market research experience, she’s taken the best of the proven systems that have worked for her and her clients and distilled it into this custom course so that everyone in the JAI family leaves with bespoke branding and web design that attract and convert dream clients.
I wanted to incorporate market research into my offers in an innovative way that gave my clients EXACTLY what they needed and nothing they didn’t so that they walked away not just with a beautiful brand, but with the skills to take that brand and amplify their impact
When I started working on this course with Lindsay, we uncovered so many more ways we could serve my clients together to help them become the luxury brands they were dreaming of being. In addition to the Market Research for Strategic Brands course, you’ll also get an exclusive discount on Lindsay’s done-for-you Market Research for the woman who is ready to get the VIP treatment and focus on what she does best while her business transforms behind the scenes. After all, people choose to book JAI because they walk away from my process with confidence in themselves and their business, higher prices, and the ability to attract the dreamy high-paying clients they’ve been hoping for. Adding a course + exclusive access to a Market Research Consultant to my bespoke branding process makes that even more possible!
This is just a glimpse at how I’ll be supporting your brand through consulting and directing through our process, and, sweet friend, I can’t WAIT for you to experience this!
Ready to book your project? Reach out here!