I went into email marketing with zero expectations and definitely zero excitement. It wasn’t something I’d avoided on purpose; I was simply early in my business, doing my best with what I knew, and email just wasn’t part of my world yet.

Truthfully though, every platform I’d seen in my college jobs made email marketing look overwhelming, rigid, and honestly a little soul-crushing. Working those jobs taught me one thing: whatever platform they were using, I knew I wasn’t signing up for that.

So when a colleague finally nudged me and said, “Jordan, your business REALLY needs an email list,” I took a deep breath, opened my laptop, and started researching. I had to find a platform that wasn’t going to frustrate me, that made sense for my business, and obviously, one that didn’t look ugly.

Design is such a core part of how I communicate. As a brand and website designer, visuals aren’t optional. They’re the way I help my clients feel more confident, more seen, more elevated. The thought of sending emails that looked nothing like my own brand made me want to shrivel up and die (I’m so serious).

And then I opened Flodesk.

I had no expectation that it would be “the platform,” or honestly, any optimism at all. I’m proud to say I was proven sooo wrong! The interface was clean, intuitive, easy to use, and most of all, beautiful.

It didn’t feel like a tech tool, it felt like a design tool. And that was the moment I realized email could actually be creative.

This is my honest Flodesk email platform review from a brand and website designer’s perspective, because finding a tool that supported my creative brain truly changed everything.

From Completely New to Completely Obsessed (in the best way)

Flodesk didn’t just make email possible for me, it made it truly enjoyable. And because it felt aligned from the start, showing up consistently became easier than I’d ever expected.

I started writing to my list. People started replying. Conversations started happening (the real, personal ones I LOVE).

Before I knew it, email wasn’t a “maybe someday” marketing channel anymore. It became the backbone of my business:

• It’s how I’ve made every template sale so far
• It’s how I fill my 1:1 project calendar
• It’s how I build genuine relationships with the people in my world

Email lets me show up as the real me. The version of me that isn’t forced into Instagram’s tiny attention span, or pressured to perform with a trending audio. It’s slower, more thoughtful, and more heartfelt.

Flodesk opened that door for me.

Why Designers Fall in Love With Flodesk

I’ve said this for years: Your brand isn’t the place to compromise.

Not on visuals, personality, or experience.

Flodesk is the only email platform I’ve found that honors that.

As a designer, I need creative control, not just a handful of template blocks where everything ends up looking like everyone else’s newsletter. Flodesk gives me true design autonomy:

• Custom fonts
• Saved brand colors
• Clean, layout-driven designs
• Patented technology that keeps emails visually rich without hurting deliverability
• Canva integration (a designer’s DREAM lemme tell ya!)
• Image shapes, spacing, and styling that feel editorial instead of outdated

You can even save your favorite sections so that you can reuse them in your future emails! I love doing this for the blocks in my monthly newsletter, that way I know they look exactly the same (design-wise) every month!

Every inch of the platform feels thoughtfully built for brands that care about aesthetics and user experience.

And that matters, especially for my clients (wedding pros, creative service providers, luxury-leaning entrepreneurs) people whose brands must feel elevated everywhere. Their emails need to look like their website, speak like their brand voice, and reflect their high-end experience.

Otherwise the illusion breaks.

But with Flodesk, everything stays intact.

Designing Email Templates in Flodesk

Because Flodesk became such a natural part of my business, I eventually started designing Flodesk templates for my clients, and then for my shop.

I couldn’t stand the idea of handing a client a stunning brand and custom Showit website only for them to send emails that looked nothing like it.

Email is a touchpoint too! It’s part of the brand experience! And my clients deserve consistency from the second someone finds them to the second they land in their inbox. So I started designing Flodesk templates that matched the brand identity I built for them.

When I launched my Showit template shop, it became obvious I needed to sell Flodesk templates that coordinated with my Showit templates.

There is nothing like opening a client’s first on-brand email. You can feel their confidence shift and the excitement kick in. They start to show up differently, speak differently, and sell differently.

That’s what I love most about Flodesk. It helps people step into the next level version of themselves without overwhelming them (and the world needs so much more of that, amirite?).

Flodesk’s Pricing

Flodesk recently updated their pricing structure, and it’s one of the most straightforward options in the email world.

Here’s the quick breakdown:

• Free — $0/month (great for growing your list with beautiful forms and landing pages)
• Lite — $19/month (unlimited email sends, analytics, and room to grow up to 25,000 subscribers)
• Pro — $25/month (the most popular plan, unlimited workflows, advanced analytics, deeper customization, and more)
• Everything — $49/month (email + integrated e-commerce, sales pages, funnels, abandoned cart automations, and additional tools for scaling)

The best part (and one of the main reasons I recommend it to everyone): Every plan includes unlimited email sends.

You’re never punished for showing up (you can yap as much as you want to girlfriend!). Your growth is never capped. Your audience can hear from you as often as you feel inspired to write.

For brands who rely on polished visuals and strong client relationships, this kind of freedom is priceless.

Automations That Don’t Make You Want to Cry

If you’ve ever opened an automation builder that looked like airplane cockpit controls, you’ll appreciate this:

Flodesk’s workflows are visual, intuitive, and beginner-friendly, without sacrificing power.

You can create:

• A beautiful welcome sequence
• A nurture funnel
• A sell-without-selling launch series
• A seasonal promo
• A client onboarding flow
• Or a full template sales funnel

…all without the headache most platforms require.

You can see above that I’ve got some workflows set up (pretty effortlessly, might I add) to deliver additional items via email after someone purchases a bump offer during checkout for one of my Showit templates. PLUS they’re automatically triggered thanks to the new Flodesk x Thrivecart integration, which means it took me hardly any time to figure out how to do that!

This is one of the biggest reasons I recommend Flodesk to my wedding pros and creative entrepreneurs. They simply DO NOT have the time to learn complicated tech. They need something elegant, straightforward, and trustworthy.

Who Flodesk Is For

If you are:

• A creative
• A luxury-minded service provider
• A brand-obsessed business owner
• A visual thinker
• Someone who values aesthetics just as much as strategy

…Flodesk is going to feel like home.

If you want email marketing to feel beautiful, enjoyable, aligned, easy, on-brand, aaaand actually fun to send, then Flodesk was built for you my friend!

Try Flodesk + Get 25% Off Your First Year

If you’re ready for email marketing that feels like your brand (and not like a chore) you can try Flodesk free and get 25% off your first year with my Flodesk Partner link:

Whether you’re writing your very first email or sending weekly (or maybe even daily?) love letters to your subscribers, I genuinely believe this platform will support your creativity, your confidence, and your growth.

When you send your first on-brand email, please tell me, because I would LOVE to be on your list!! I’ll be right here celebrating you with a glass of champagne and probably screaming over how good it looks, and how excited I am for the future of your business.