welcome to the blog!

This is my little corner of the web, a place where you can discover insider info about branding for your business, small business owner education, or grab some freebie content to brighten your day. Whether or not you choose me as your designer, I’m always here as your personal cheerleader and support system. Click the options below for specific categories of content:

Looking to grow your wedding biz into a luxury brand?

Emily Lofton is a newborn photographer, who serves families across the PineBelt, as well as those along the Gulf Coast and all of South Mississippi. She offers an absolutely luxurious in her studio, complete with a client wardrobe and print services after your session. What more could a busy mom ask for?? In her VIP […]

Design, VIP Days

November 2, 2023

VIP Day with Heirloom Newborn Photographer Emily Lofton

//

I’ve been drinking the same k-cup coffee my entire adult life because it’s what my dad drank while I was living at home, and it was yummy and felt safe. So for the four years I was in college, and the past five years since I graduated, I’ve continued drinking that same k-cup coffee. A […]

Design

August 22, 2023

Is your brand actually serving you?

//

My day spent designing a brand and customizing a website for Sabrina in June was nothing short of a dream! This Louisville family photographer knew exactly what she wanted her messaging to convey, so we we were able to make the most of our 8 hours together. Sabrina and I bonded over our golden retrievers […]

Design, VIP Days

July 10, 2023

VIP Day with Family Photographer Sabrina Koester

//

In March of 2023, I had the pleasure of working with Aly McCroskey of Wild Cotton Photography, who is not only a repeat client (I designed a brand for her podcast in 2021!) but she also took our family portraits in April at our family beach house! Aly is truly one of my favorite people […]

Design, Wedding Pros

June 30, 2023

Bespoke Brand Design for Wild Cotton Photography

//

Towards the end of 2022, I had the pleasure of working with Alex Stack and her team, of Quill Creative Event Design, a wedding and corporate events planning company based in Charlotte, North Carolina. Since she works both weddings and large corporate events, I was tasked with creating a brand and custom Showit web design […]

Design, Websites, Wedding Pros

April 5, 2023

Custom Brand & Showit Web Design for NC Wedding Planner Quill Creative Event Design

//

Wyeth Augustine is a digital and film destination wedding photographer based in Charlotte, North Carolina. I’ve gotten to know Wyeth over the past year or so as a fellow business owner + friend, but when she said she was ready to book a project with me, I was overjoyed! So, what happens when this luxury […]

Design, VIP Days, Wedding Pros

March 10, 2023

VIP Day with Fine Art Wedding Photographer Wyeth Augustine

//

Emily Ross, owner of Lavender & Light Photography, a wedding, motherhood and brand photographer based in Charlotte, NC, is the definition of a dream VIP Day client (click here to learn more about those)! She booked me a couple months in advance to make sure she had all her ducks in a row heading into […]

Design, VIP Days, Wedding Pros

March 6, 2023

VIP Day with Lavender and Light Photography

//

News flash: if you want your business to have staying power, be recognizable/scalable, and to reach certain types of clients, then you need a brand, NOT just a logo, which is why you should probably hire a brand designer 😉 To give you a quick summary, a brand consists of a logo, but also alternate […]

Resources

January 6, 2023

5 Signs it’s Time to Hire a Brand Designer

//

What do you create when a wedding planner hires you for brand and Showit design, who wants to insure that couples are intentional in their wedding planning, create a unique event experience that tells their story, and that the wedding day creates a memory that lasts for their lifetime? Keep reading to find out 🤩 […]

Design, Websites

August 2, 2022

Brand and Showit Design for Luxury Wedding Planner McKee Events

//

My goodness- this was a dream project with a dream client. It’s going to be so hard to keep this intro short because of how much I love and admire Sara! During our time together I saw so many transformations in her business and so much personal growth. Friend, it doesn’t get better than getting […]

Design, Websites

July 6, 2022

Brand and Showit Design for Luxury Kentucky Wedding Photographer Sara Cooley

//