I’ve been drinking the same k-cup coffee my entire adult life because it’s what my dad drank while I was living at home, and it was yummy and felt safe. So for the four years I was in college, and the past five years since I graduated, I’ve continued drinking that same k-cup coffee. A […]

Client experience is EVERYTHING, my friend. People want to feel taken care of and valued now more than ever, especially if they’re buying from a luxury brand! You could provide the best end result in the world, but if your client experience is lacking, you won’t have return clients or get as many referrals. 👀 […]

Roughly 2 years ago, I wrote this blog post about why you need brand photos. Today we’re going to dive even deeper into why luxury brands need intentional brand photos (and not boring headshots or photos that look like everyone else in your industry). Get ready for the next post in my Building a Luxury […]

News flash: if you want your business to have staying power, be recognizable/scalable, and to reach certain types of clients, then you need a brand, NOT just a logo, which is why you should probably hire a brand designer 😉 To give you a quick summary, a brand consists of a logo, but also alternate […]

The last post in the Building a Luxury Brand series was on Market Research. This time, I reached out to my copywriter, and dear friend, Kathy at Rekindle Communications about being featured! Here’s what she so kindly put together for y’all: Whether you’re considering a website rebrand (or are in the middle of one), you […]

I’ve been getting TONS of questions about why I decided to incorporate a custom market research course in my process for my my clients, and I’m so excited to finally share that with you!   I sat down with Lindsay Sacco, of Forza Collective, and chatted all things market research. You can watch our discussion, […]

You want to build your business into a ✨ luxury brand ✨ (and start making 6 figures) but you don’t know how to start. Well, friend, I’m here to help you!   When you think of a luxury brand, you think of a high-touch, white-glove, beautiful experience that people are willing to pay quite a […]