welcome to the blog!

This is my little corner of the web, a place where you can discover insider info about branding for your business, small business owner education, or grab some freebie content to brighten your day. Whether or not you choose me as your designer, I’m always here as your personal cheerleader and support system. Click the options below for specific categories of content:

Looking to grow your wedding biz into a luxury brand?

Client experience is EVERYTHING, my friend. People want to feel taken care of and valued now more than ever, especially if they’re buying from a luxury brand! You could provide the best end result in the world, but if your client experience is lacking, you won’t have return clients or get as many referrals. 👀 […]

Luxury Brand Building, Resources, Wedding Pros

January 24, 2023

How to Create a High-End Client Experience for Wedding Professionals

//

Roughly 2 years ago, I wrote this blog post about why you need brand photos. Today we’re going to dive even deeper into why luxury brands need intentional brand photos (and not boring headshots or photos that look like everyone else in your industry). Get ready for the next post in my Building a Luxury […]

Luxury Brand Building, Resources

January 13, 2023

Why Luxury Brands Need Intentional Brand Photos

//

News flash: if you want your business to have staying power, be recognizable/scalable, and to reach certain types of clients, then you need a brand, NOT just a logo, which is why you should probably hire a brand designer 😉 To give you a quick summary, a brand consists of a logo, but also alternate […]

Resources

January 6, 2023

5 Signs it’s Time to Hire a Brand Designer

//

The last post in the Building a Luxury Brand series was on Market Research. This time, I reached out to my copywriter, and dear friend, Kathy at Rekindle Communications about being featured! Here’s what she so kindly put together for y’all: Whether you’re considering a website rebrand (or are in the middle of one), you […]

Luxury Brand Building, Resources

September 26, 2022

Why luxury brands need strategic, emotion-driven copy on their website

//

I’ve been getting TONS of questions about why I decided to incorporate a custom market research course in my process for my my clients, and I’m so excited to finally share that with you!   I sat down with Lindsay Sacco, of Forza Collective, and chatted all things market research. You can watch our discussion, […]

Resources

April 21, 2022

Market Research: The Basics – Featuring Forza Collective

//

You want to build your business into a ✨ luxury brand ✨ (and start making 6 figures) but you don’t know how to start. Well, friend, I’m here to help you!   When you think of a luxury brand, you think of a high-touch, white-glove, beautiful experience that people are willing to pay quite a […]

Luxury Brand Building, Resources

January 10, 2022

Building a Luxury Brand Series: Market Research

//