welcome to the blog!

This is my little corner of the web, a place where you can discover insider info about branding for your business, small business owner education, or grab some freebie content to brighten your day. Whether or not you choose me as your designer, I’m always here as your personal cheerleader and support system. Click the options below for specific categories of content:

Looking to grow your wedding biz into a luxury brand?

In March of 2023, I had the pleasure of working with Aly McCroskey of Wild Cotton Photography, who is not only a repeat client (I designed a brand for her podcast in 2021!) but she also took our family portraits in April at our family beach house! Aly is truly one of my favorite people […]

Design, Wedding Pros

June 30, 2023

Bespoke Brand Design for Wild Cotton Photography

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As a female entrepreneur, you possess an extraordinary drive to conquer new frontiers, break barriers, and create a lasting impact. As a wedding vendor, you possess a unique passion for creating unforgettable moments and bringing dreams to life. Running a business in this enchanting realm requires two vital traits: confidence and courage. While these terms […]

Resources, Wedding Pros

May 19, 2023

The Power of Confidence and Courage: Essential Traits for Wedding Pros

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Wyeth Augustine is a digital and film destination wedding photographer based in Charlotte, North Carolina. I’ve gotten to know Wyeth over the past year or so as a fellow business owner + friend, but when she said she was ready to book a project with me, I was overjoyed! So, what happens when this luxury […]

Design, VIP Days, Wedding Pros

March 10, 2023

VIP Day with Fine Art Wedding Photographer Wyeth Augustine

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For some people, March means temperatures are rising, birds are chirping, flowers are blooming, spring is coming. But for wedding professionals, March means you’re gearing up and hunkering down for busy season. And busy season means you’re most likely not going to touch your website again until July 🫠 amirite? But have no fear, friend! […]

Luxury Brand Building, Resources, Wedding Pros

March 8, 2023

3 Website Updates you Need to Make Before Wedding Season

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Emily Ross, owner of Lavender & Light Photography, a wedding, motherhood and brand photographer based in Charlotte, NC, is the definition of a dream VIP Day client (click here to learn more about those)! She booked me a couple months in advance to make sure she had all her ducks in a row heading into […]

Design, VIP Days, Wedding Pros

March 6, 2023

VIP Day with Lavender and Light Photography

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Client experience is EVERYTHING, my friend. People want to feel taken care of and valued now more than ever, especially if they’re buying from a luxury brand! You could provide the best end result in the world, but if your client experience is lacking, you won’t have return clients or get as many referrals. 👀 […]

Luxury Brand Building, Resources, Wedding Pros

January 24, 2023

How to Create a High-End Client Experience for Wedding Professionals

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My goodness- this was a dream project with a dream client. It’s going to be so hard to keep this intro short because of how much I love and admire Sara! During our time together I saw so many transformations in her business and so much personal growth. Friend, it doesn’t get better than getting […]

Design, Websites

July 6, 2022

Brand and Showit Design for Luxury Kentucky Wedding Photographer Sara Cooley

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Okay friends, it’s time we talk about these new VIP Intensive Design Days! Are you ready? Let’s dive in! So…what is it? For an entire day/8 business hours, you get my undivided attention to design whatever your business needs. For Reilly, this looked like a really solid brand and customization of a gorgeous The Buffalo […]

Design, VIP Days, Websites

April 25, 2022

VIP Day with O Happy Day Photography

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It’s launch day 🎉 for Haley Day, a Maryland based luxury wedding photographer!!!   If you were to look up “Jordan’s dream client” in the dictionary, you’ll see Haley’s freaking picture! Her new brand and Showit website are TRULY what dreams are made of. She came into this project beyond excited about the new JAI […]

Design, Websites

March 25, 2022

Brand and Showit Design for Luxury Maryland Wedding Photographer Haley Day

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Welcome back to the blog, friend! This post dives into all the goodness that I created with Kassidy Gomes, a Charleston SC fine art wedding photographer. She was SUCH a joy to work with and I absolutely adore everything we created. Watching her business grow since her new Showit website launch in January has been […]

Design, Websites

March 4, 2022

Brand and Showit Design for Charleston Fine Art Wedding Photographer Kassidy Gomes

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