January means the start of a new year, setting goals, coming up with intentions, and getting excited for new beginnings. You’ve (over)worked your booty off from September-December and now you finally have some down time. You’ve earned this rest. BUT you can’t let your business slow to a complete halt! You need to nurture your […]

Earlier this year, I had the pleasure of working with Melanie Farmer, a lifetime photographer based in Chattanooga, Tennessee. It’s about dang time I celebrated this awesome lady on the blog! 🤩🍾🙌🏼 Melanie is such a fun and vibrant human, and it was truly my honor to create a brand design + custom Showit website […]

Spending a full day building out the most intentional, stunning brand with Mekina Saylor was an absolute dream! Usually VIP Days are spent trying to pack as much into them as possible, but that wasn’t how this one was. Mekina was looking for a really solid brand that would span across all facets of her […]

In March of 2023, I had the pleasure of working with Aly McCroskey of Wild Cotton Photography, who is not only a repeat client (I designed a brand for her podcast in 2021!) but she also took our family portraits in April at our family beach house! Aly is truly one of my favorite people […]

As a female entrepreneur, you possess an extraordinary drive to conquer new frontiers, break barriers, and create a lasting impact. As a wedding vendor, you possess a unique passion for creating unforgettable moments and bringing dreams to life. Running a business in this enchanting realm requires two vital traits: confidence and courage. While these terms […]

Wyeth Augustine is a digital and film destination wedding photographer based in Charlotte, North Carolina. I’ve gotten to know Wyeth over the past year or so as a fellow business owner + friend, but when she said she was ready to book a project with me, I was overjoyed! So, what happens when this luxury […]

For some people, March means temperatures are rising, birds are chirping, flowers are blooming, spring is coming. But for wedding professionals, March means you’re gearing up and hunkering down for busy season. And busy season means you’re most likely not going to touch your website again until July 🫠 amirite? But have no fear, friend! […]

Emily Ross, owner of Lavender & Light Photography, a wedding, motherhood and brand photographer based in Charlotte, NC, is the definition of a dream VIP Day client (click here to learn more about those)! She booked me a couple months in advance to make sure she had all her ducks in a row heading into […]

Client experience is EVERYTHING, my friend. People want to feel taken care of and valued now more than ever, especially if they’re buying from a luxury brand! You could provide the best end result in the world, but if your client experience is lacking, you won’t have return clients or get as many referrals. 👀 […]

My goodness- this was a dream project with a dream client. It’s going to be so hard to keep this intro short because of how much I love and admire Sara! During our time together I saw so many transformations in her business and so much personal growth. Friend, it doesn’t get better than getting […]