welcome to the blog!

This is my little corner of the web, a place where you can discover insider info about branding for your business, small business owner education, or grab some freebie content to brighten your day. Whether or not you choose me as your designer, I’m always here as your personal cheerleader and support system. Click the options below for specific categories of content:

Looking to grow your wedding biz into a luxury brand?

I’ve been drinking the same k-cup coffee my entire adult life because it’s what my dad drank while I was living at home, and it was yummy and felt safe. So for the four years I was in college, and the past five years since I graduated, I’ve continued drinking that same k-cup coffee. A […]

Design

August 22, 2023

Is your brand actually serving you?

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My day spent designing a brand and customizing a website for Sabrina in June was nothing short of a dream! This Louisville family photographer knew exactly what she wanted her messaging to convey, so we we were able to make the most of our 8 hours together. Sabrina and I bonded over our golden retrievers […]

Design, VIP Days

July 10, 2023

VIP Day with Family Photographer Sabrina Koester

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Spending a full day building out the most intentional, stunning brand with Mekina Saylor was an absolute dream! Usually VIP Days are spent trying to pack as much into them as possible, but that wasn’t how this one was. Mekina was looking for a really solid brand that would span across all facets of her […]

Design

July 10, 2023

VIP Day with Southeast & Destination Wedding Photographer Mekina Saylor

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News flash: if you want your business to have staying power, be recognizable/scalable, and to reach certain types of clients, then you need a brand, NOT just a logo, which is why you should probably hire a brand designer 😉 To give you a quick summary, a brand consists of a logo, but also alternate […]

Resources

January 6, 2023

5 Signs it’s Time to Hire a Brand Designer

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Ever tried to piece together your own brand and realize that it’s way harder than you thought? Or you knew you needed something bold, but had no idea what colors went well together (because all you can find on Pinterest are neutrals)? You are not alone! Here are 3 color palettes for bold + brazen […]

Design, Freebies, Resources

December 6, 2022

3 BOLD Color Palettes You Can Use Today

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