I'm just a girl. standing in front of a business owner, asking if they've got a brand and website that will sell their work for them when they're off enjoying their life...
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Emily Lofton is a newborn photographer, who serves families across the PineBelt, as well as those along the Gulf Coast and all of South Mississippi. She offers an absolutely luxurious in her studio, complete with a client wardrobe and print services after your session. What more could a busy mom ask for??
In her VIP Day Prep Homework, Emily mentioned that she wanted her new visual identity to be timeless, emotive, and loving, while appearing high-end, as she wants her clients to feel good about the investment they make in her experience.
During our day together, I curated a color palette that was sophisticated yet soft and welcoming, along with a logo and a couple of alternate designs that would convey the messaging she was after. Then we spent the rest of the day customizing a gorgeous Showit website template she purchased ahead of time. It all came together like a dream, honestly!
Working with Emily was so much fun and truly the perfect example of a VIP Day. She is sweet as can be- it was an honor getting to design for her!
Are you ready to level-up your own business’ brand & website?
Whether your goal is to raise rates, book your dream clients, design rave-worthy client experiences, or build a life you’re obsessed with, we’ll craft a design you love showing off!
Here’s what Emily had to say about working together:
How did you feel about your visual identity before our VIP Day?
So scattered!! Actually, that’s too nice. It was horrible.
How do you feel about your brand and website now that our VIP Day is complete?
I’m so immensely PROUD of my new brand and website, and I cannot freaking wait to publish everything and share it with the world.
How would you describe your experience during our VIP Day?
Top notch! You exceeded every expectation. Communication was so easy and prompt. Any questions/concerns I had during the process were immediately addressed and handled.
What do you love most about your new branding and website?
It finally just feels like it matches ME. I don’t feel ashamed or embarrassed or like it doesn’t all connect. My new brand and website just oozes elegance & luxury and that’s exactly what I was wanting.
Are you satisfied with what was accomplished during 8 hours? Feel free to elaborate!
Yes! I can’t even begin to understand how you did all of that in that short time frame.
What would you say to a friend who was on the fence about investing in my VIP Day experience?
FREAKING DO IT. Seriously. The end.
10000000/10 recommend. Seriously. No exaggeration. The entire process was so easy & fluid and just perfect. I am SO PROUD of my brand, finally, and I owe all the credit to Jordan! ❤️❤️❤️
Because to be honest with you, pretty designs are cute and all, but you’ll go much farther and faster if your brand reflects where you want to be five, ten years from now. Just saying.
Since 2018, I’ve helped over 130 female founders through the process of crafting a luxury brand fueled by their definition of success.
Whether your goal is to raise rates, book a higher caliber of clientele, design rave-worthy client experiences, or build a more flexible lifestyle, we’ll create a newfound confidence in your business with a brand you’re proud to stand behind.
Studying how your dream clients think so you can speak and sell to them in a way that resonates so freaking well.
Sales Psychology
Choosing brand colors based on your mission, vision, and the emotions you want your dream client to feel -- NOT just your favorite colors (no offense)
The self-paced solution to breaking into the luxury wedding market.
Below you'll find a carefully curated selection of recent brands and websites I've designed. To see more detailed projects along with reviews and the reason behind specific designs, head to my portfolio.
I know you're ready to take your business to the next level...
Think how much easier it would be to attract clients and create a brand that gives you a sense of peace and freedom that no corporate job ever could. You, my friend, would be the creative force your industry needs.