Have you ever Googled your own wedding business, only to realize you’re nowhere to be found? Or maybe you used to show up on page one, but lately, inquiries have slowed to a trickle. It’s frustrating, right? You’ve put time, money, and energy into your website—so why isn’t it working for you?

Here’s the thing: Google is always changing, and SEO for wedding pros isn’t a one-time thing. If you’re not keeping up, your website might be falling behind without you even realizing it. That’s why SEO for wedding pros is something you need to prioritize regularly.

Why SEO for Wedding Pros Is Not a One-and-Done Thing

Many wedding pros think that once they launch their website, the hard work is done. But just like your business evolves, so do the rules of SEO for wedding pros. What worked last year might not work today. Google constantly updates its algorithm, and right now, organic search results are being pushed down in favor of ads, local directories, and other features. Below I searched for “wedding photography charlotte nc” and you’ll notice the first 4 hits are ads, and that’s all a viewer sees without having to scroll!

That’s why staying visible online isn’t just about having a beautiful website—it’s about keeping it updated, adding fresh content, and making sure Google still sees you as relevant to potential clients.

My Clients’ Secret to SEO Success

SEO is always changing and keeping up with it can feel like a full-time job. I’m a web designer, not an SEO expert—but I do know how crucial SEO is for a successful wedding business. That’s why I send my clients to Wedding SEO Bootcamp, and let me tell you, the results speak for themselves:

• One client went from not ranking at all to page 3 of Google in just one week within starting the course.
• Another client optimized their blog posts and is now ranking on the first page for a high end wedding venue!

This isn’t just about theory—it’s about real, tangible results. And it’s why I tell every wedding pro I know to make SEO for wedding pros a priority.

Simple SEO Tips for Wedding Pros

If your website isn’t ranking where you want it to, don’t panic! There are a few things you can do right now to start improving your Google rankings.

1. Add Fresh Content Regularly

Google loves websites that are active and updated regularly. One of the easiest (and quickest) ways to boost your SEO is by blogging consistently. You don’t have to post every week, but keeping your site’s content fresh will help it stay relevant.

If you’ve been neglecting your blog, don’t worry. Start small! Consider writing posts about topics your ideal clients are searching for, like:

• “What to look for in a wedding photographer in [Your City]”
• “5 Wedding Venues That Will Blow Your Guests Away in [Your Area]”

I go into even more detail about this in my post about what to fix on your website during your slow season!

And here’s a pro tip: Google also loves long-form content. A well-written, informative blog post will perform much better than a short, vague one.

2. Optimize for Long-Tail Keywords

Instead of focusing on broad terms like “wedding photographer,” try narrowing it down with more specific, location-based keywords like “romantic wedding photographer in [Your City]” or “best luxury wedding venues in [Your Area].”

The reason? Long-tail keywords are less competitive, and they’ll attract the exact type of clients you’re looking for. When you optimize your website for specific terms that your ideal clients are actually searching for, you’re more likely to rank well on Google and attract quality leads.

If you’re feeling overwhelmed with SEO, you don’t have to figure it all out alone! Wedding SEO Bootcamp walks you through exactly what to do step by step, so you can finally get your website ranking where it belongs.

3. Make Sure Your Website is Working for You

A slow, outdated, or poorly structured website can hurt your rankings—even if your SEO for wedding pros strategy is solid. If your website takes more than a few seconds to load, potential clients will leave, and Google will take notice. Make sure your website is mobile-friendly, since most couples are browsing on their phones.

Also, check for broken links and outdated images. These little tweaks can make a huge difference in your SEO performance.

The Best Way to Stay on Top of SEO Without Doing It Alone

Here’s the reality: Google will keep changing. SEO will never be a “set it and forget it” situation, and trying to do it all on your own can feel overwhelming.

That’s why I always recommend Wedding SEO Bootcamp—Sara does the hard work of staying up-to-date for you. She’s constantly updating the course to reflect the latest changes, so you’re never working off outdated advice. If you want a website that actually gets found on Google, this is the best place to start.