Jennifer Lindley is a bespoke interior designer based in Mount Pleasant serving couples and families along the South Carolina coast who are looking to make their house feel like home. Choosing Jenny is a no-brainer because not only does she produce such beautiful work for her clients, but she and her husband own a construction company as well, so she has extra knowledge about home building/renovations that is invaluable!
In her VIP Day Prep Homework, Jenny said that she wants her brand to be coastal, calming and timeless, sort of a visual representation of what she can do for her interior design clients. Her business, Studio Spartina, is named after the lowcountry cordgrass (spartina) so she wanted to explore possible ways to incorporate that in her brand design.
During our day together, I curated a color palette that felt calming and coastal, along with a logo and a couple of alternate designs that would convey the messaging she was after. We explored the usage of spartina in the design, but it didn’t feel quite right to either of us, so I switched gears and we ended up with a cute little seagull that feels PERFECT! It’s giving coastal without being so on-the-nose 🦪🌅
We wrapped up our day together designing some business cards and they turned out SO GOOD! Scroll down to view her designs and hear what she had to say about her VIP Day!
Are you looking to level up your own creative business’ visual identity?
Whether your goal is to raise rates, book a higher caliber of clientele, design rave-worthy client experiences, or build a more flexible lifestyle, we’ll create a newfound confidence in your business with a brand you’re proud to stand behind.
Here’s what Jenny had to say about working together:
How did you feel about your visual identity before our VIP Day?
I didn’t have one!!
How do you feel about your brand now that our VIP Day is complete?
I’m so excited about my brand, and having this huge thing in place is allowing me to move forward towards my launch. So thankful!
How would you describe your experience during our VIP Day?
I had the best experience with Jordan! She knows her stuff and really listened to my ideas. She was able to put together a brand that I am so excited about and proud to share with others! I appreciate her time spent getting to know me and they why behind my business!
What do you love most about your new branding?
It feels classic, tailored to my clients, and easily understood. I love it!
Are you satisfied with what was accomplished during 8 hours? Feel free to elaborate!
Yes! We worked together all day, and accomplished all I had hoped to!
What would you say to a friend who was on the fence about investing in my VIP Day experience?
Do it! It is worth the investment for Jordan to come in with her expertise and do what I could never have done on my own! She did an amazing job, and I’m so thankful for the brand she produced!! Thank you Jordan for sharing your wisdom and helping me make decisions quickly!
