It’s launch day 🎉 for Haley Day, a Maryland based luxury wedding photographer!!!

 

If you were to look up “Jordan’s dream client” in the dictionary, you’ll see Haley’s freaking picture! Her new brand and Showit website are TRULY what dreams are made of. She came into this project beyond excited about the new JAI signature experience that includes a tagline written by Kathy, market research with Lindsay, and print magic with Nina!

 

Haley wanted her brand to help her reach a higher-end bride in her area and move into destinations weddings one day (because her other love is TRAVEL!) but, beyond that, she wanted her visual identity to match the luxury experience she was already bringing to her couples!

 

Behind the design we wanted to highlight a few things: her bright and bubbly personality, her welcoming + inclusive nature, and her ability to keep everything calm, happy and warm. At the forefront of our focus was client connection beyond the transaction, making couples feel comfortable and taken care of, all while providing luxurious, timeless, personality-packed images.

 

Haley’s market research work uncovered that her ideal client is truly couples who value creativity, who want a unique experience, who want to learn about the craft and artistry behind photography, and who aren’t afraid to invest in quality vendors (that they’ll probably fall in love with) for their most special day. We took allllllll of that incredible information and wrapped it up in a bow to create the most intentional design!

 

Here’s what Haley had to say about working together:

 

How did you feel about your visual identity before we started working together?

I felt like my current brand was not matching the level of service I was delivering to my clients. Behind the scenes I was working with top wedding venues, sought after wedding planners and giving my clients an amazing luxury experience, but nothing about my public identity was showing that.

 

How do you feel about your brand now that our project is complete?

Now, my brand is perfect not only for my needs but also for what my clients would like to see. I feel like this kind of elevation of my brand would never have been possible without Jordan and her talent, expertise and guidance. I feel so confident that my brand will now attract my dream clients and will accurately portray the kind of experience I am delivering, all thanks to the intention Jordan puts behind every design choice and detail.

 

How would you describe your experience working with me?

Working with Jordan surpassed every expectation I had for what working with a designer would entail! From the initial onboarding process it was clear that Jordan was fully invested in me and this experience was going to cover so many aspects of my business. From diving deep into my “why”, to the heavy emphasis on market research, I was WOWED at every step in the process. Jordan is warm, welcoming, creative and a strong communicator, and every step of the way I felt informed and heard!

 

What do you love most about your new branding and website?

Aside from how dang gorgeous and elevated all the brand elements looks, I love knowing that every design choice and detail was chosen with so much intention and researched backed data!

 

What would you say to a friend who was on the fence about investing in my design experience?

Making the investment in Jordan’s experience will come back to you exponentially. Before my brand and website was ready to launch, Jordan gave me so much business advise and guidance that I was able to implement in to my business right away. Through her guidance and encouragement I started reaching my business and monetary goals! I would say to trust releasing your brand and website design to this expert, she will make your dreams come true!

 

Why did you ultimately choose to work with J. Ashley Innovations?

I reached out to and connected with multiple brand designers but it was clear that Jordan’s experience was all encompassing and a complete package! From the market research, to the in-depth questionnaires, to the final launch strategy, it was clear that no detail was too minor or would be forgotten. Ultimately though, Jordan simply GOT IT. She understood that not only were my business goals to serve my clients, but also to grow my business to a place where I could restore balance into my personal life and have a new kind of financial freedom. She understood that having the right brand design brings so much more into your life than just dream clients.

 

Want to see the whole website? Click here!