I’m diving into Laura Greear Photography this week! Keep your eyes peeled on insta for more details later on. Laura has since become one of my dearest friends, and I will forever be so thankful she found me on Instagram! This brand is luxurious, romantic, and full of heart.

We worked carefully with this design to marry who Laura is with what her dream clients want to see and connect with. Our ideal client profile revealed Laura wants to work with young, adventurous, creative, passionate, funny people that were looking for more documentary style photographs. The kind of people that appreciate quality over quantity but are willing to splurge on the finer things. Those that thoroughly enjoy serving others from a place of love and passion for what they do. Friends, we nailed it!

Laura’s color palette, designs, and website are soft and romantic. The ivy graphics represent eternity, fidelity, and a strong affectionate attachment, which is exactly what she’s capturing for her couples. It’s an incredibly strong plant that can grow in the hardest environment, and I think that really represents her building her photography business while being a nurse (especially during the pandemic last year).

Here’s what Laura had to say about working together:

How did you feel about your visual identity before we started working together?

Zip, zero, nada. I didn’t have one, truly. I was blind to what a brand actually was and any visual identity that comes with that. Honestly just thought a nice logo would get me where I wanted to be!

How do you feel about your brand now that our project is complete?

MY BRAND EEK! I am so so excited and pumped about the brand we created. I went way out of my comfort zone to really dive deep into the questionnaires and create a brand that is true to who I am and that will serve my clients in a way I never have. It’s given me a whole new perspective on my brand and my business!

How would you describe your experience working with me?

Incredible! Very easy going. The timeline was perfect, the front end questionnaires definitely deserve the time you provide to really dig deep! You are so kind, are very In tune to if something is working or not working, and very detail oriented. Your skill to take what we the client answer in our questionnaires and bring them to life to give the best visual representation to the business!

Working with you was like catching up with an old friend while creating magical things!

What do you love most about your new branding and Showit website?

I love how ME it is!!! It’s like you got into my brain and then visually created and put things together that I never could’ve imagined! It truly speaks to who I am as a person and photographer and has brought my business to a whole new level!

How has your new visual design impacted the way you do business?

Honestly it makes me want to try harder, do more, show up better! Create better experiences for my clients visual and personally! I am so excited to see where all this takes my business!

Have you experienced any positive reactions since revealing your new brand?

I was invited to be a featured vendor on Zola which was pretty awesome!!

What would you say to a friend who was on the fence about investing in my design experience?

Just do the damn thing! Honestly, we all will be hesitant and that’s not going to get us anywhere or do anything for our business. Just do it, invest the time and money and I promise you will not be disappointed!

Jordan is truly amazing and I was so hesitant to invest in this, even in the beginning after my deposit I was nervous if this would change anything and it already has! Jordan is amazing and I’m so thankful to have her in my corner!!!

Want to see the whole website? Click here!