welcome to the blog!

This is my little corner of the web, a place where you can discover insider info about branding for your business, small business owner education, or grab some freebie content to brighten your day. Whether or not you choose me as your designer, I’m always here as your personal cheerleader and support system. Click the options below for specific categories of content:

Looking to grow your wedding biz into a luxury brand?

About three years ago I had the pleasure of working with Laura to create a custom brand and Showit website from the ground up, then about two years ago we did a VIP Day to update her website with her newer, more luxurious images, along with adjustments to the design to convey that dreamy feel […]

Design, Websites, Wedding Pros

May 8, 2024

Whimsical Brand and Website Design for Charlotte Wedding Photographer Laura Greear

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January means the start of a new year, setting goals, coming up with intentions, and getting excited for new beginnings. You’ve (over)worked your booty off from September-December and now you finally have some down time. You’ve earned this rest. BUT you can’t let your business slow to a complete halt! You need to nurture your […]

Wedding Pros

January 9, 2024

3 Things Wedding Pros Forget to do During their Slow Season (and how to fix them)

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Earlier this year, I had the pleasure of working with Melanie Farmer, a lifetime photographer based in Chattanooga, Tennessee. It’s about dang time I celebrated this awesome lady on the blog! 🤩🍾🙌🏼 Melanie is such a fun and vibrant human, and it was truly my honor to create a brand design + custom Showit website […]

Design, Websites, Wedding Pros

December 18, 2023

Custom Website and Brand Design for Farmer’s Photography

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In March of 2023, I had the pleasure of working with Aly McCroskey of Wild Cotton Photography, who is not only a repeat client (I designed a brand for her podcast in 2021!) but she also took our family portraits in April at our family beach house! Aly is truly one of my favorite people […]

Design, Wedding Pros

June 30, 2023

Bespoke Brand Design for Wild Cotton Photography

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As a female entrepreneur, you possess an extraordinary drive to conquer new frontiers, break barriers, and create a lasting impact. As a wedding vendor, you possess a unique passion for creating unforgettable moments and bringing dreams to life. Running a business in this enchanting realm requires two vital traits: confidence and courage. While these terms […]

Resources, Wedding Pros

May 19, 2023

The Power of Confidence and Courage: Essential Traits for Wedding Pros

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Towards the end of 2022, I had the pleasure of working with Alex Stack and her team, of Quill Creative Event Design, a wedding and corporate events planning company based in Charlotte, North Carolina. Since she works both weddings and large corporate events, I was tasked with creating a brand and custom Showit web design […]

Design, Websites, Wedding Pros

April 5, 2023

Custom Brand & Showit Web Design for NC Wedding Planner Quill Creative Event Design

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Wyeth Augustine is a digital and film destination wedding photographer based in Charlotte, North Carolina. I’ve gotten to know Wyeth over the past year or so as a fellow business owner + friend, but when she said she was ready to book a project with me, I was overjoyed! So, what happens when this luxury […]

Design, VIP Days, Wedding Pros

March 10, 2023

VIP Day with Fine Art Wedding Photographer Wyeth Augustine

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For some people, March means temperatures are rising, birds are chirping, flowers are blooming, spring is coming. But for wedding professionals, March means you’re gearing up and hunkering down for busy season. And busy season means you’re most likely not going to touch your website again until July 🫠 amirite? But have no fear, friend! […]

Luxury Brand Building, Resources, Wedding Pros

March 8, 2023

3 Website Updates you Need to Make Before Wedding Season

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Emily Ross, owner of Lavender & Light Photography, a wedding, motherhood and brand photographer based in Charlotte, NC, is the definition of a dream VIP Day client (click here to learn more about those)! She booked me a couple months in advance to make sure she had all her ducks in a row heading into […]

Design, VIP Days, Wedding Pros

March 6, 2023

VIP Day with Lavender and Light Photography

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Client experience is EVERYTHING, my friend. People want to feel taken care of and valued now more than ever, especially if they’re buying from a luxury brand! You could provide the best end result in the world, but if your client experience is lacking, you won’t have return clients or get as many referrals. 👀 […]

Luxury Brand Building, Resources, Wedding Pros

January 24, 2023

How to Create a High-End Client Experience for Wedding Professionals

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