welcome to the blog!

This is my little corner of the web, a place where you can discover insider info about branding for your business, small business owner education, or grab some freebie content to brighten your day. Whether or not you choose me as your designer, Iโ€™m always here as your personal cheerleader and support system. Click the options below for specific categories of content:

Looking to grow your wedding biz into a luxury brand?

Emily Lofton is a newborn photographer, who serves families across the PineBelt, as well as those along the Gulf Coast and all of South Mississippi. She offers an absolutely luxurious in her studio, complete with a client wardrobe and print services after your session. What more could a busy mom ask for?? In her VIP […]

Design, VIP Days

November 2, 2023

VIP Day with Heirloom Newborn Photographer Emily Lofton

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In today’s digital age, having a strong web presence is a game-changer for any business, regardless of its size or industry. That’s right – your beautifully curated Instagram is NOT enough! ๐Ÿ‘€ As a proud woman-owned small business specializing in Showit website design (and a real life Showit Design Partner), I’m here to share why […]

Resources, Websites

June 26, 2023

The Power of Professionally Designed Showit Websites for Female Entrepreneurs

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As a female service provider, your website is a powerful tool to showcase your brand identity and attract your target audience. An incredibly effective way to create a visually appealing and cohesive online presence is by incorporating your brand colors throughout your website! Let’s dive into five creative ways to infuse your brand colors into […]

Luxury Brand Building, Resources, Websites

May 30, 2023

5 Creative Ways to Incorporate Your Brand Colors on Your Website

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Towards the end of 2022, I had the pleasure of working with Alex Stack and her team, of Quill Creative Event Design, a wedding and corporate events planning company based in Charlotte, North Carolina. Since she works both weddings and large corporate events, I was tasked with creating a brand and custom Showit web design […]

Design, Websites, Wedding Pros

April 5, 2023

Custom Brand & Showit Web Design for NC Wedding Planner Quill Creative Event Design

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Roughly 2 years ago, I wrote this blog post about why you need brand photos. Today we’re going to dive even deeper into why luxury brands need intentional brand photos (and not boring headshots or photos that look like everyone else in your industry). Get ready for the next post in my Building a Luxury […]

Luxury Brand Building, Resources

January 13, 2023

Why Luxury Brands Need Intentional Brand Photos

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I am TIRED of hearing โ€œbut I have an Instagram page where people can see my work!โ€ THAT ๐Ÿ‘๐Ÿผ IS ๐Ÿ‘๐Ÿผ NOT ๐Ÿ‘๐Ÿผ ENOUGH ๐Ÿ‘๐Ÿผ Without a website that is beautifully and strategically designed for both desktop AND mobile, you are losing out on sales, my friend ๐Ÿ™ƒ Letโ€™s put a stop to that RIGHT […]

Luxury Brand Building, Resources

December 2, 2022

6 reasons you should invest in your website

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Take a peek at my Showit Website VIP Day with Gen Z marketing company, Double Take Marketing!

Design, VIP Days, Websites

November 28, 2022

VIP Day with Double Take Marketing

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The last post in the Building a Luxury Brand series was on Market Research. This time, I reached out to my copywriter, and dear friend, Kathy at Rekindle Communications about being featured! Here’s what she so kindly put together for y’all: Whether youโ€™re considering a website rebrand (or are in the middle of one), you […]

Luxury Brand Building, Resources

September 26, 2022

Why luxury brands need strategic, emotion-driven copy on their website

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My goodness- this was a dream project with a dream client. It’s going to be so hard to keep this intro short because of how much I love and admire Sara! During our time together I saw so many transformations in her business and so much personal growth. Friend, it doesn’t get better than getting […]

Design, Websites

July 6, 2022

Brand and Showit Design for Luxury Kentucky Wedding Photographer Sara Cooley

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Buckle up, because this design is about to blow your mind ๐Ÿ’ฃ ๐Ÿ‘€ During 2022 I had the pleasure of working with my incredible friend, Lindsay Sacco, to bring her visual identity up to snuff with her PHENOMENAL work in her business. This design was the furthest out of my comfort zone that I’ve ever […]

Design, Websites

June 24, 2022

Bespoke Brand and Showit Design for Market Research Expert Forza Collective

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