welcome to the blog!

This is my little corner of the web, a place where you can discover insider info about branding for your business, small business owner education, or grab some freebie content to brighten your day. Whether or not you choose me as your designer, I’m always here as your personal cheerleader and support system. Click the options below for specific categories of content:

Looking to grow your wedding biz into a luxury brand?

As a female service provider, your website is a powerful tool to showcase your brand identity and attract your target audience. An incredibly effective way to create a visually appealing and cohesive online presence is by incorporating your brand colors throughout your website! Let’s dive into five creative ways to infuse your brand colors into […]

Luxury Brand Building, Resources, Websites

May 30, 2023

5 Creative Ways to Incorporate Your Brand Colors on Your Website

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As a female entrepreneur, you possess an extraordinary drive to conquer new frontiers, break barriers, and create a lasting impact. As a wedding vendor, you possess a unique passion for creating unforgettable moments and bringing dreams to life. Running a business in this enchanting realm requires two vital traits: confidence and courage. While these terms […]

Resources, Wedding Pros

May 19, 2023

The Power of Confidence and Courage: Essential Traits for Wedding Pros

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Towards the end of 2022, I had the pleasure of working with Alex Stack and her team, of Quill Creative Event Design, a wedding and corporate events planning company based in Charlotte, North Carolina. Since she works both weddings and large corporate events, I was tasked with creating a brand and custom Showit web design […]

Design, Websites, Wedding Pros

April 5, 2023

Custom Brand & Showit Web Design for NC Wedding Planner Quill Creative Event Design

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Wyeth Augustine is a digital and film destination wedding photographer based in Charlotte, North Carolina. I’ve gotten to know Wyeth over the past year or so as a fellow business owner + friend, but when she said she was ready to book a project with me, I was overjoyed! So, what happens when this luxury […]

Design, VIP Days, Wedding Pros

March 10, 2023

VIP Day with Fine Art Wedding Photographer Wyeth Augustine

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For some people, March means temperatures are rising, birds are chirping, flowers are blooming, spring is coming. But for wedding professionals, March means you’re gearing up and hunkering down for busy season. And busy season means you’re most likely not going to touch your website again until July 🫠 amirite? But have no fear, friend! […]

Luxury Brand Building, Resources, Wedding Pros

March 8, 2023

3 Website Updates you Need to Make Before Wedding Season

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Emily Ross, owner of Lavender & Light Photography, a wedding, motherhood and brand photographer based in Charlotte, NC, is the definition of a dream VIP Day client (click here to learn more about those)! She booked me a couple months in advance to make sure she had all her ducks in a row heading into […]

Design, VIP Days, Wedding Pros

March 6, 2023

VIP Day with Lavender and Light Photography

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Client experience is EVERYTHING, my friend. People want to feel taken care of and valued now more than ever, especially if they’re buying from a luxury brand! You could provide the best end result in the world, but if your client experience is lacking, you won’t have return clients or get as many referrals. 👀 […]

Luxury Brand Building, Resources, Wedding Pros

January 24, 2023

How to Create a High-End Client Experience for Wedding Professionals

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Roughly 2 years ago, I wrote this blog post about why you need brand photos. Today we’re going to dive even deeper into why luxury brands need intentional brand photos (and not boring headshots or photos that look like everyone else in your industry). Get ready for the next post in my Building a Luxury […]

Luxury Brand Building, Resources

January 13, 2023

Why Luxury Brands Need Intentional Brand Photos

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News flash: if you want your business to have staying power, be recognizable/scalable, and to reach certain types of clients, then you need a brand, NOT just a logo, which is why you should probably hire a brand designer 😉 To give you a quick summary, a brand consists of a logo, but also alternate […]

Resources

January 6, 2023

5 Signs it’s Time to Hire a Brand Designer

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With the holidays just around the corner (and knowing that creatives tend to indulge in last minute shopping…ahem…I’m talking to you 😉), I’ve put together a gift guide for the entrepreneur in your life! Whether you’ve got an entrepreneur bestie or in your family, or you’ve been invited to a networking White Elephant party, I’ve […]

Resources

December 10, 2022

Gift Guide for the Entrepreneur in Your Life – Under $25

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