welcome to the blog!

This is my little corner of the web, a place where you can discover insider info about branding for your business, small business owner education, or grab some freebie content to brighten your day. Whether or not you choose me as your designer, I’m always here as your personal cheerleader and support system. Click the options below for specific categories of content:

Looking to grow your wedding biz into a luxury brand?

Emily Lofton is a newborn photographer, who serves families across the PineBelt, as well as those along the Gulf Coast and all of South Mississippi. She offers an absolutely luxurious in her studio, complete with a client wardrobe and print services after your session. What more could a busy mom ask for?? In her VIP […]

Design, VIP Days

November 2, 2023

VIP Day with Heirloom Newborn Photographer Emily Lofton

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I’ve been drinking the same k-cup coffee my entire adult life because it’s what my dad drank while I was living at home, and it was yummy and felt safe. So for the four years I was in college, and the past five years since I graduated, I’ve continued drinking that same k-cup coffee. A […]

Design

August 22, 2023

Is your brand actually serving you?

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My day spent designing a brand and customizing a website for Sabrina in June was nothing short of a dream! This Louisville family photographer knew exactly what she wanted her messaging to convey, so we we were able to make the most of our 8 hours together. Sabrina and I bonded over our golden retrievers […]

Design, VIP Days

July 10, 2023

VIP Day with Family Photographer Sabrina Koester

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In the ever-evolving world of branding, it’s essential to stand out from the crowd and establish a unique identity for your business. As a female entrepreneur DIYing your brand, finding the perfect color palette is a crucial step towards crafting a visually appealing and cohesive brand image. What better inspiration than the captivating and iconic […]

Freebies

July 5, 2023

9 Color Palettes Inspired by the Taylor Swift Eras

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In March of 2023, I had the pleasure of working with Aly McCroskey of Wild Cotton Photography, who is not only a repeat client (I designed a brand for her podcast in 2021!) but she also took our family portraits in April at our family beach house! Aly is truly one of my favorite people […]

Design, Wedding Pros

June 30, 2023

Bespoke Brand Design for Wild Cotton Photography

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In today’s digital age, having a strong web presence is a game-changer for any business, regardless of its size or industry. That’s right – your beautifully curated Instagram is NOT enough! 👀 As a proud woman-owned small business specializing in Showit website design (and a real life Showit Design Partner), I’m here to share why […]

Resources, Websites

June 26, 2023

The Power of Professionally Designed Showit Websites for Female Entrepreneurs

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As a female service provider, your website is a powerful tool to showcase your brand identity and attract your target audience. An incredibly effective way to create a visually appealing and cohesive online presence is by incorporating your brand colors throughout your website! Let’s dive into five creative ways to infuse your brand colors into […]

Luxury Brand Building, Resources, Websites

May 30, 2023

5 Creative Ways to Incorporate Your Brand Colors on Your Website

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As a female entrepreneur, you possess an extraordinary drive to conquer new frontiers, break barriers, and create a lasting impact. As a wedding vendor, you possess a unique passion for creating unforgettable moments and bringing dreams to life. Running a business in this enchanting realm requires two vital traits: confidence and courage. While these terms […]

Resources, Wedding Pros

May 19, 2023

The Power of Confidence and Courage: Essential Traits for Wedding Pros

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Towards the end of 2022, I had the pleasure of working with Alex Stack and her team, of Quill Creative Event Design, a wedding and corporate events planning company based in Charlotte, North Carolina. Since she works both weddings and large corporate events, I was tasked with creating a brand and custom Showit web design […]

Design, Websites, Wedding Pros

April 5, 2023

Custom Brand & Showit Web Design for NC Wedding Planner Quill Creative Event Design

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Wyeth Augustine is a digital and film destination wedding photographer based in Charlotte, North Carolina. I’ve gotten to know Wyeth over the past year or so as a fellow business owner + friend, but when she said she was ready to book a project with me, I was overjoyed! So, what happens when this luxury […]

Design, VIP Days, Wedding Pros

March 10, 2023

VIP Day with Fine Art Wedding Photographer Wyeth Augustine

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