welcome to the blog!

This is my little corner of the web, a place where you can discover insider info about branding for your business, small business owner education, or grab some freebie content to brighten your day. Whether or not you choose me as your designer, I’m always here as your personal cheerleader and support system. Click the options below for specific categories of content:

Looking to grow your wedding biz into a luxury brand?

For some people, March means temperatures are rising, birds are chirping, flowers are blooming, spring is coming. But for wedding professionals, March means you’re gearing up and hunkering down for busy season. And busy season means you’re most likely not going to touch your website again until July 🫠 amirite? But have no fear, friend! […]

Luxury Brand Building, Resources, Wedding Pros

March 8, 2023

3 Website Updates you Need to Make Before Wedding Season

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Emily Ross, owner of Lavender & Light Photography, a wedding, motherhood and brand photographer based in Charlotte, NC, is the definition of a dream VIP Day client (click here to learn more about those)! She booked me a couple months in advance to make sure she had all her ducks in a row heading into […]

Design, VIP Days, Wedding Pros

March 6, 2023

VIP Day with Lavender and Light Photography

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Roughly 2 years ago, I wrote this blog post about why you need brand photos. Today we’re going to dive even deeper into why luxury brands need intentional brand photos (and not boring headshots or photos that look like everyone else in your industry). Get ready for the next post in my Building a Luxury […]

Luxury Brand Building, Resources

January 13, 2023

Why Luxury Brands Need Intentional Brand Photos

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News flash: if you want your business to have staying power, be recognizable/scalable, and to reach certain types of clients, then you need a brand, NOT just a logo, which is why you should probably hire a brand designer πŸ˜‰ To give you a quick summary, a brand consists of a logo, but also alternate […]

Resources

January 6, 2023

5 Signs it’s Time to Hire a Brand Designer

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Ever tried to piece together your own brand and realize that it’s way harder than you thought? Or you knew you needed something bold, but had no idea what colors went well together (because all you can find on Pinterest are neutrals)? You are not alone! Here are 3 color palettes for bold + brazen […]

Design, Freebies, Resources

December 6, 2022

3 BOLD Color Palettes You Can Use Today

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I am TIRED of hearing β€œbut I have an Instagram page where people can see my work!” THAT πŸ‘πŸΌ IS πŸ‘πŸΌ NOT πŸ‘πŸΌ ENOUGH πŸ‘πŸΌ Without a website that is beautifully and strategically designed for both desktop AND mobile, you are losing out on sales, my friend πŸ™ƒ Let’s put a stop to that RIGHT […]

Luxury Brand Building, Resources

December 2, 2022

6 reasons you should invest in your website

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Take a peek at my Showit Website VIP Day with Gen Z marketing company, Double Take Marketing!

Design, VIP Days, Websites

November 28, 2022

VIP Day with Double Take Marketing

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What do you create when a wedding planner hires you for brand and Showit design, who wants to insure that couples are intentional in their wedding planning, create a unique event experience that tells their story, and that the wedding day creates a memory that lasts for their lifetime? Keep reading to find out 🀩 […]

Design, Websites

August 2, 2022

Brand and Showit Design for Luxury Wedding Planner McKee Events

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My goodness- this was a dream project with a dream client. It’s going to be so hard to keep this intro short because of how much I love and admire Sara! During our time together I saw so many transformations in her business and so much personal growth. Friend, it doesn’t get better than getting […]

Design, Websites

July 6, 2022

Brand and Showit Design for Luxury Kentucky Wedding Photographer Sara Cooley

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Buckle up, because this design is about to blow your mind πŸ’£ πŸ‘€ During 2022 I had the pleasure of working with my incredible friend, Lindsay Sacco, to bring her visual identity up to snuff with her PHENOMENAL work in her business. This design was the furthest out of my comfort zone that I’ve ever […]

Design, Websites

June 24, 2022

Bespoke Brand and Showit Design for Market Research Expert Forza Collective

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